How Brick Campaign Profitability Works
Brick fundraisers carry zero financial risk. There are no upfront inventory purchases or minimum order restrictions. Your organization sets the donor price, and you only pay the wholesale cost for the bricks ordered.
Your Fundraising Price - Our Wholesale Price = Your Campaign Profit
Here is how two real-world campaigns structured their pricing tiers to maximize donor participation and total revenue:
Standard Community Walkway
A local park project offering standard clay pavers across two primary donor tiers.
4" x 8" Standard Bricks (200 Sold)
Donor Price: $150.00
Wholesale Cost: $19.00
Profit Per Brick: $131.00
Subtotal Profit: $26,200.00
8" x 8" Standard Bricks (50 Sold)
Donor Price: $300.00
Wholesale Cost: $29.50
Profit Per Brick: $270.50
Subtotal Profit: $13,525.00
250
Bricks Sold
88%
Fundraising Margin
$40k
Net Profit
Veterans Memorial Plaza
A major memorial installation utilizing premium granite pavers across three distinct donor levels, including corporate placement.
4" x 8" Premium Granite (350 Sold)
Donor Price: $250.00
Wholesale Cost: $30.00
Profit Per Brick: $220.00
Subtotal Profit: $77,000.00
8" x 8" Premium Granite (150 Sold)
Donor Price: $500.00
Wholesale Cost: $52.00
Profit Per Brick: $448.00
Subtotal Profit: $67,200.00
12" x 12" Premium Granite (50 Sold)
Donor Price: $1,250.00
Wholesale Cost: $175.00
Profit Per Brick: $1,075.00
Subtotal Profit: $53,750.00
550
Bricks Sold
88%
Fundraising Margin
$198k
Net Profit
Maximize Your Campaign Revenue
Tiered Pricing: We recommend offering both 4" x 8" and 8" x 8" options. Small donors can participate at an accessible entry point, while corporate sponsors or major donors can purchase larger 8" x 8" or 12" x 12" array pavers.
Add Keepsake Replicas: Boost total profits by offering donors a keepsake replica brick to take home.
100% Free Web Portal: Because your custom donor web portal and online ordering tools are included free of charge, 0% of your profit is lost to software or hosting fees.
Profitability Calculations
Quantity Sold | Paver Size | Base Cost (Unit) | Total Cost | Suggested Donor Price | Net Profit Per Brick | Total Campaign Profit |
|---|---|---|---|---|---|---|
200 | 4" x 8" | $19.00 | $3,800.00 | $150.00 | $131.00 | $26,200.00 |
300 | 4" x 8" | $19.00 | $5,700.00 | $150.00 | $131.00 | $39,300.00 |
400 | 4" x 8" | $19.00 | $7,600.00 | $150.00 | $131.00 | $52,400.00 |
500 | 4" x 8" | $19.00 | $9,500.00 | $150.00 | $131.00 | $65,500.00 |
200 | 8" x 8" | $29.50 | $5,900.00 | $300.00 | $270.50 | $54,100.00 |
300 | 8" x 8" | $29.50 | $8,850.00 | $300.00 | $270.50 | $81,150.00 |
400 | 8" x 8" | $29.50 | $11,800.00 | $300.00 | $270.50 | $108,200.00 |
500 | 8" x 8" | $29.50 | $14,750.00 | $300.00 | $270.50 | $135,250.00 |
100 | 12" x 12" | $70.00 | $7,000.00 | $500.00 | $430.00 | $43,000.00 |
200 | 12" x 12" | $70.00 | $14,000.00 | $500.00 | $430.00 | $86,000.00 |
Ready to Launch Your Campaign?
Get started today with zero upfront costs, custom donor ordering sites, and full support from our campaign specialists.